Emma Dobrescu

Experience

Development team leader - various teams, Booking.com, Amsterdam

November 2015 - November 2019

• Built vision and collaboration in multiple development teams, taking them from forming and storming to the norming and performing stages
• Managed frequent change and kept the teams engaged
• Promoted collaboration and alignment between teams, removing impediments and managing stakeholders
• Supported the technical and cultural integration in 2 M&As
• Coached and provided feedback to team members in 1-on-1 conversations, set expectations, discussed career development and performed appraisals
• Facilitated teams discussions and agreements, planning and retrospectives
• Defined teams strategy, vision and objectives
• Created and implemented strategy for remote work
• Managed staffing needs, actively involved in hiring
• Mentored and managed new team leaders

Email marketing team

• Onboarded, mentored and managed other team leaders
• Successfully delivered email campaign programs for a new product integration resulting in 12% conversion increase on desktop and mobile platforms
• Created and launched an onboarding program for new team leads

Front-end team

• Led the research, development and launch of a new business segment for desktop and mobile
• Filled in the Product owner role for a month of vacancy, analysing data, shifting product direction, setting business objectives, backlog creation and A/B testing strategy
• Onboarded and supported 3 product owners that rotated in the team through the year

Hotel extranet team

• Launched the optimisation of the hotel extranet for small properties, reducing contact calls and increasing engagement on both desktop and mobile
• Led development of invoicing and prepayment options for small properties, reducing customer cancellations
• Overseen the optimisation of the property signup process, with a 60% time reduction for properties

UX designer, Booking.com, Amsterdam

June 2012 - November 2015

• Designed, coded and analysed A/B tests for the desktop, mobile and email campaigns
• Designed the messaging flow between properties and guests
• Designed and various pages on the hotel extranet (reviews, FAQ, accounts) and increased property engagement
• Redesigned the account creation flow for property management
• Overhauled the design and usability of the Two Factor Authentication for property accounts on web and mobile app
• User testing and user interviews, created user journey mappings

UX designer roles, various companies, New York - US, Paris - France, Iasi - Romania

2005 - 2012

• Worked in various startups and large companies around the world like Ariane Systems, Publishers Clearing House, Zootoo, RedCats, ECommerce Partners, Artinfo
• Designed and implemented e-commerce websites for desktop and mobile,marketing emails, promotional applications and rewards programs, web and kiosk check-in/check-out solutions for hotels, shopping carts, product search and filtering
• Organised user research and Google Analytics insights
• Collaborated with other designer, developers, copywriters and product owners
• Proficient in CSS, HTML and jQuery, template integration, Git, QA